IxDF Referral System

Redesigned and shipped the new IxDF referral system that enabled Admins to manage new types of referrals and gain an average of 50% more referrals or $77k in each of the three months after launch.

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Case study snapshot. Full version available by request.

Situation

Referrals create 15% of IxDF’s revenue. The referral system needed critical data, management tools, and decision tools so that Admins could handle new types of referrals.

Task

Designed and shipped the new referral system in 8 weeks.

Team/Stakeholders

  • Sunandita, Director of Growth
  • Mads, Co-Founder
  • Alies, Back End Developer
  • Hasan, Front End Developer
  • Daniel, Senior Product Designer

Actions

  • Research—Interviews w/ Admins and EP’s
  • Definition—breadboards, analytics verification, wireframes, testing, iterations
  • Design—high fidelity screens, 4x iteration.
  • Documentation—imperative for international team, post MVP iterations
  • Testing—QA and user testing

Result

Shipped the feature on time. Average of 50% more referrals or $77k in each of the three months after launch.